Erik Almas, originally from Norway has made San Francisco his home. He is shooting constantly, traveling around the world for clients such as Toyota, Puma, Nike, Hyatt, USPS, Citibank and Amtrak.
Erik’s sensibility is down-to-earth, he loves what he does and on top of that is a most talented compositor in creating memorable advertising images for his clients. When Erik has his feet on the ground, he enjoys contributing to 7×7 & Genlux Magazine, shooting fashion stories with a passion for art and beauty.
Andric’s style is exceptionally clean, intriguingly hyper-realistic and always a combination of effortless visual simplicity and refined mood. His portfolio spans from still life to landscape, from portraiture to highly complex conceptual work, CGI and visual consulting. His imagery is often infused with understated humour, but always elegant and iconic. “A good image should always leave some questions unanswered, remaining interesting in a new way every time we see it,” he says.
With an obsessive attention to detail, Andric has been doing nearly all of his own post-production work since 1997. Although he uses CGI routinely, he believes that shooting as much as possible from real life is the key to creating compelling photography since even the most “impossible” image must be anchored in reality for it’s strength. He reserves the post-production phase for enhancing, modulating or creating atmosphere: the resulting imagery is always effortless.